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Course 6, Lesson 5 (3 hours)

Advertisements and their power


Exercise 5.1

Part A

Choose five (5) online advertisements or commercials about different products or services written or spoken in English. Then evaluate how these advertisements are supposed to affect the viewer and how they affect you personally - if they do. Add the evaluations to your portfolio. Remember to include the links to the ads or the websites where you saw them. You may quote the ads in your text but provide a minimum of 50 words of your own per advertisement.

If you have problems finding ads in English, you can do a search with key words like "best advertisements" for lists of ads or commercials.


Part B

After you have analyzed the online ads, you should design your own advertisement for the product of the new company you just founded in the previous lesson. You can use any multimedia program or, in case you don't have such a program, you can just describe the ad by writing what it includes or what happens in it. Add the advertisement in your portfolio.

Add your analyses of the five advertisements or commercials as well as your own ad in the box below. Alternatively, you can agree with your teacher on how to send your own ad if you have it as a file. Your teacher will assess this exercise as part of your portfolio.



© Tarja Männikkö, Arto Silén ja Heli Viitanen

© 2015 Otavan Opisto